Storyteller & Marketing Director. Currently Creating Excitement in the Midwest.

Headshot of a middle-aged man with short, neatly styled gray hair, blue eyes, and light stubble, wearing a blue checkered blazer and dark blue shirt, smiling against a dark background.

Intro

It all begins with a goal. Maybe you want to win power generation jobs in America. Maybe you want readers to feel excited about your innovative technology. Or maybe you have a dream to share with the world. Whatever it is, the way you tell your story makes all the difference. That’s where I can help.

My Philosophy

Throughout my 20-year career leading marketing campaigns and creative teams, I have hung my hat on one single tenet: conveying your value in a concise manner that resonates with your target audiences is the difference between success and failure. If prospects aren't excited about the unique value you offer, your story isn’t being told properly...

Annual Investor Reports

A girl on a swing outdoors during sunset with a tagline about conserving resources and improving life, from Valmont's 2023 sustainability report.
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Catalogs

Man wearing a gray hoodie operating a red and black pipe/tube cutting tool on an outdoor worksite.
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Three illustrated characters labeled Leader Larry, Skeptical Sam, and Techie Tom, each with descriptive adjectives and qualities below their names.

Customer Profiles

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Data & AI Integration

Dashboard displaying regional revenue data with maps, charts, and graphs. Regions include West, South, North, and Midwest. Visuals show revenue totals, regional breakdowns, and geographic distribution.
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A green tractor plowing a large potato field under a cloudy sky.

Magazine Articles

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Promotional Events

A white AG Technologies van parked in a lot with flags of various countries flying in the background.
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Poster with yellow and white text that reads 'Building While the World Travels' and 'Choosing the Right Construction Partner for an Airport Concourse Renovation'.

Social Posts

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A chart titled 'NPS Scoring' showing responses categorized as Detractors, Passives, and Promoters with respective counts, scores, and percentages. It includes a table of individual responses, a summary of observations, and source information. The data is from a Valley NPS survey of 834 responses.

Surveys & Research

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Video Direction

An older man with glasses and a white lab coat standing in front of a large black case with a RIDGID logo, in a high-tech control room with multiple screens and other people working.
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White Papers

A person's hand holding a pen over detailed technical engineering blueprints with additional pens and paper clips on the table.
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Digital Tools:

Canva  •  Datafy  •  Excel  •  Generative AI Tools (ChatGPT, Claude, CoPilot)  •  Google Analytics  •  HubSpot (CRM)  •  Jira •  Microsoft Office Suite  •  Microsoft Teams  •  Monday.com  •  Power BI  •  PowerPoint  •  Showpad  •  Squarespace • SurveyMonkey

About Me:

My journey has led me inside sprint cycles for a global mobile platform — running backlog prioritization, building out personas, and translating raw dealer feedback into UI/UX decisions that actually moved adoption. Before that, I drove brand awareness for automotive, welding, and safety apparel lines across major retail chains like Menards and Lowe's, and owned a $40M RIDGID product portfolio, turning Voice-of-Customer data into roadmaps that drove real category growth.

Core Competencies:

Brand Strategy & Content Governance  •  Integrated Marketing Campaigns  •  Community & Stakeholder Engagement  •  Audience Insights & Segmentation  •  Vendor & Agency Management  •  Team Leadership & Coaching  •  Executive Communications & PR

Feedback:

  • “David has consistently proven himself to be an indispensable partner.”

  • “…quick to understand and refine requirements as well as organize and delegate work items to his team.”

  • “Whether it’s strategy, customer insight, or making sense of a sea of data, David has a way of cutting through the noise and getting to what actually matters.”

Get in Touch.